Tanja zu Waldeck joins the Goldbach Group’s Board of Directors

Dr Tanja zu Waldeck, Chief Operating Officer (COO) of BurdaForward, has been elected to the Goldbach Group’s Board of Directors. At the same time, Christoph Tonini and Jens Alder are stepping down from the Board.

Küsnacht, 04 April 2023 – The Goldbach Group’s Board of Directors is undergoing a reorganisation. Christoph Tonini, CEO and delegate of the Board of Directors of the Swiss Marketplace Group SMG since February 2023, is stepping down from the Board but will continue to serve as an independent member of the Board of Directors of Goldbach Media AG. Jens Alder has also decided to leave the Board after ten years (including a stint as Chairman from 2013 to 2018). 

Dr Tanja zu Waldeck, COO at BurdaForward, has now been elected to the Board of Directors of the Goldbach Group in their stead. An expert in the digital field, she started her career as a consultant at McKinsey, before founding an online portal for mothers that she sold to TOMORROW FOCUS AG (Burda) in 2012. She was part of the executive management of BurdaForward Advertising GmbH since 2016 and has held her current role as COO of BurdaForward since 2017.

Pietro Supino, Publisher and Chairman of the TX Group: ‘Goldbach’s Board is being augmented by an expert in digital media in the form of Tanja zu Waldeck. The Board of Directors, the Executive Committee and I are proud to have attracted her to Goldbach so we can benefit from her assistance with the technological transformation. I would like to thank Jens Alder and Christoph Tonini for their valuable, constructive work over the past few years.’

Chaired by Publisher and TX Group Chairman Pietro Supino, Goldbach’s Board of Directors now comprises the following members: Tanja zu Waldeck, Alwin Mahler, Martin Kall and Konstantin Richter.

Iris Blättler, Head of Communications at Goldbach
+41 44 914 91 16, [email protected]

About Goldbach Group Ltd
The companies in the Goldbach Group Ltd market and broker advertising space on TV and radio as well as in print, online and mobile media; their activities also include outdoor advertising and performance marketing. The focus is on straightforward information, advisory and reservation processes. We pursue a consistent multi-channel approach to reach the end consumer at the right time, in the right place and in the right context. The Goldbach Group Ltd, which has its registered office in Küsnacht, operates mainly in Switzerland, Austria and Germany. Goldbach is a TX Group company.