Tamedia investing in the car selling platform Gowago

Zurich, 26 February 2018 – Tamedia is acquiring a 20 percent equity interest in Gowago, the online platform for new cars. The start-up company enables customers to make an easy and informed decision to purchase a vehicle online, entirely without any car knowledge. In addition, Gowago also integrates leasing options from various financial services providers to offer the best possible selection to the customers. By acquiring an interest, Tamedia benefits directly from the start-up's experience and know-how. A future strategic cooperation with the car selling platform autoricardo.ch has not been ruled out. AXA Winterthur will acquire a 50 percent share in autoricardo.ch, which is part of Tamedia.

Unlike the often complex search for a suitable car, Gowago offers an inspiring, easy and need-based search for a vehicle. With the integration of various car dealers and financial services providers, Gowago shows its visitors the leasing options available for their budget. This simplifies the otherwise cumbersome comparison of different offers and provides a transparent price comparison at one glance to the interested parties.

Christoph Brand, Member of the Management Board of Tamedia and Head of the Classifieds & Marketplaces Division: ”Gowago is introducing significant innovations to the Swiss car market. The new and easy approach to finding a vehicle will also support less car-savvy people looking for a suitable new car. At the same time, car dealers will obtain more relevant customer contacts. By acquiring an interest in the start-up, we benefit directly from the company's experience and are able to further develop our own related services through the sharing of knowledge.”

More about Gowago: https://www.gowago.ch/