Tamedia Acquires Majority Share of Tilllate Schweiz

Press Release 

Zurich, 2 February 2009 - The media company Tamedia is increasing its share in the leading Swiss nightlife internet platform tilllate.com by another 51 percent to 86 percent. The two partners have agreed to intensify their cooperation further thanks to their successful collaboration and because of the changed field of competition. The other 14 percent of the share capital will remain with the founders Christian Hagmann, Silvan Mühlemann, Markus Popp and André Schraner, who will continue to support the expansion of the platform in Switzerland.

As market leader in the sector of nightlife platforms, tilllate.com complements the online media from Tamedia ideally. Thanks to the majority share of Tamedia AG in Tilllate Schweiz AG, synergies can even be used better between the two companies and additional cooperative ventures can be launched. tilllate.com has already been working together with 20 Minuten for quite some time and is a partner of the people magazine Friday, which was launched in the fall 2008. After the acquisition of the majority of the Swiss business by Tamedia Tilllate Holding AG is going to concentrate on foreign markets and will rearrange its activities in this segment.

The platform tilllate.com was founded in 2000 and reaches approximately 400,000 unique clients (Wemf NET audit December 2008) in Switzerland today. More than 200,000 users are registered at the portal. Tamedia purchased 20 percent of the share capital of Tilllate Schweiz AG in a first step on 1 July 2007; the media company increased its share by another 15 percent in May 2008. Tilllate Schweiz AG employs approximately 30 people, in addition about 350 photographers work for the platform week after week.

The partners have agreed to keep the details of the transaction confidential.