Austrian Goldbach subsidiary 2025 with new owner

Küsnacht, 11 November 2024 – Goldbach Austria GmbH, founded in 2002, has grown into one of the most important screen marketers in Austria in recent years. Its product portfolio includes TV, online, mobile, Advanced TV and digital out-of-home. Goldbach Austria currently has its own inventory of 112 digital out-of-home screens at 91 locations across Austria.

The sale of the Austrian subsidiary by Goldbach Group to Dutch company Azerion is a logical step in Goldbach Group’s refocusing. 

Azerion is one of the largest digital advertising and entertainment platforms in Europe. Azerion will take over the business activities of Goldbach Austria GmbH, including responsibility for existing customers and partners. Goldbach Austria employees will continue to support the company’s growth with new and existing customer relationships and operational functions as part of the Azerion Group.

Sebastiaan Moesman, Chief Strategy Officer Azerion, says: “We are delighted to be working with Goldbach on this expansion of our product range in Austria. Goldbach’s network of partners and publishers offers a rich and diverse audience that is ideally positioned for the Azerion platform. Goldbach’s strengths and experience in DOOH, linear TV, CTV and display advertising will provide valuable momentum for the Group at a global level.”

The transaction is subject to approval from the Austrian Federal Competition Authority. 

Christoph Marty, CEO of Goldbach Group: “I am very pleased that Goldbach Austria has
found a perfect new partner in Azerion, and I am confident this collaboration will bring great success to both. Wishing the entire team every success as they embark on this exciting new journey together!”

Josef Almer, Managing Director of Goldbach Austria: “This step is the perfect fit for us. With Azerion, we will continue to have a strong parent company from the European media industry/sector at our side, which has its own technology, resources and a broad inventory and, like Goldbach Austria, covers all screen categories. We are highly motivated to advance the Austrian market together and enrich it sustainably with fresh, innovative impulses.”