20 Minuten launches with Annabelle and tilllate.com a people magazine

Press Release 

Zurich, 26 June 2008 - In cooperation with Annabelle and tilllate.com 20 Minuten will launch a new, free people magazine. The magazine carries the project name 20 Minuten «Youngster» and will be distributed in an initial print run of 137,000 copies every Friday evening via the 20 Minuten boxes and other distribution points. The publication will be printed on magazine paper and will comprise about 52 pages. 20 Minuten «Youngster» - the name has not yet been finalized - will be published for the first time on Friday, 31 October 2008.

20 Minuten «Youngster» focuses on stories from the world of the national and international stars and stands out due to a strongly pictorial design. An extensive fashion section and style columns will round out the offering. The detailed event calendar in the culture section will be compiled by tilllate.com, the leading Swiss nightlife portal. The magazine will therefore combine the news and celebrity expertise of 20 Minuten with the experience of Annabelle and tilllate.com in the areas of fashion, style and nightlife.

Marco Boselli is to be editor-in-chief of the magazine. The editorial team comprising about 20 full-time positions will be managed by Kerstin Netsch and Sabine Eva Wittwer. Kerstin Netsch graduated in film and television studies, and started out in journalism with internships at the magazine «Jetzt» of the Süddeutsche Zeitung, the women's magazine Allegra and at the Beobachter. Now aged 33, she went on to work as an editor on the reporting desk at Annabelle before joining 20 Minuten in 2006, where she since 2007 manages the editorial team of 20 Minuten Week. Sabine Eva Wittwer commenced her career in journalism in 1997 with the launch of the pop culture magazine Soda, where she was editor-in-chief until 2000. The today 33-year-old then went on to work for various publications such as 20 Minuten, Bolero, Facts and the magazine of Sonntagsblick before joining the evening newspaper Heute in 2007. Most recently, Sabine Eva Wittwer headed the Life department at Blick am Abend. Lisa Feldmann, editor-in-chief of Annabelle, will accompany the work of the editorial team.

Dominique von Albertini, as yet manager of the Reader Market of the Tages-Anzeiger, will become publishing director. Dominique von Albertini joined the Tages-Anzeiger publishing house in 1999, working as project manager and advertising manager among other assignments. He became manager of the Reader Market at the Tages-Anzeiger in 2006. Sales of 20 Minuten «Youngster» will be handled by the existing sales organisations of 20 Minuten and Annabelle, headed by Marco Gasser and Daniel Schnüriger. Uli Rubner, until the end of April 2008 member of the management board of Tamedia and responsible for the Magazine division, will act as project manager until the launch of 20 Minuten «Youngster».

The entertainment and event magazine Week, which has been distributed via the 20 Minuten boxes on Fridays since 2003, will continue to be published every two weeks until the end of the year as a Good News special for the members of Good News and will then be discontinued.