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Schustermann & Borenstein Acquires FashionFriends from Tamedia

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The Munich fashion company is enhancing its online fashion portfolio with the acquisition of FashionFriends. Tamedia will focus primarily on online marketplaces and classifieds platforms in the field of e-commerce in the future. 

Zurich, 1 April 2016 – Schustermann & Borenstein GmbH with main office in Munich is acquiring all shares of Swiss Online Shopping AG from the Swiss media group Tamedia as well as from minority shareholders on 1 April 2016. Swiss Online Shopping AG operates the online fashion outlet FashionFriends and the premium online fashion shop stromberg.ch.


Christoph Brand, Head of Digital Division at Tamedia: “We want to focus primarily on our online marketplaces and classifieds platforms in the field of e-commerce in the future. With Schustermann & Borenstein, we have found an ideal buyer for FashionFriends, whose core competence is in fashion trade and has operated fashion communities successfully in various European countries for years.”

 

"Switzerland is a very interesting market with a high proportion of mobile Internet use and great potential of fashion-conscious customers who make their purchases online. The takeover of Swiss Online Shopping AG with its brands FashionFriends and Stromberg fits into our long-term strategy to expand our online fashion activities in Europe and strengthen our market position in Switzerland,” Daniel Schustermann stated, co-owner and CEO of Schustermann & Borenstein.

Media contacts

Flowcube Communications AG, Alfredo Schilirò, Schustermann & Borenstein Corporate Communications

+41 43 344 30 33, [email protected]

 

Simon Marquard, Digital Communication Manager Tamedia

+41 44 248 41 94, [email protected]

About Schustermann & Borenstein

Schustermann & Borenstein can look back on a more than 90-year history and is run as a traditional family business in its third generation. Founded in Munich in 1923, Schustermann & Borenstein is now a fashion group operating internationally. In addition to the export of designer and branded goods, the company also operates two of its own stores in Munich and one in Vienna, where designer fashion is offered to a limited client base at exceptional prices. The product range includes apparel and accessories from well-known labels for men and women. The company is present via its subsidiary BestSecret GmbH with the closed online fashion community BestSecret in Germany, Austria, Great Britain and Sweden as well as in Switzerland since June 2015 with bestsecret.ch.

www.schustermann-borenstein.de


About Tamedia 

Tamedia is the leading private media group in Switzerland. The digital platforms, daily and weekly newspapers and magazines of Tamedia offer overview, classification and selection. The company was founded in 1893 and employs a staff of approximately 3,400 in Switzerland, Denmark, Luxembourg, and Germany. It has been traded at the Swiss stock exchange since 2000.

www.tamedia.ch

 

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Media Release (PDF)