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Schibsted Media Group and Tamedia Join Forces in the Swiss General Classifieds and Car Classifieds Markets

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Zurich, 11 July 2013 – Norway's Schibsted Media Group and the Swiss Media Group Tamedia are joining forces in the Swiss online classified ads and car classifieds markets so that they can continue to consolidate their positions on these heavily contested markets.

 

To achieve this, Tamedia's piazza.ch classifieds platform and tutti.ch, the portal launched in Switzerland by Schibsted in 2010, will be operated jointly under the name of tutti.ch. Tamedia is also bringing its car4you.ch automobile portal into the alliance. car4you.ch will continue to operate under its existing name. However, the exchange of automobile ads should give these two platforms added strength so that they can expand their positions in the online user and vehicles markets. This means that car dealers as well as private advertisers will profit from extended reach with more enquiries about their advertisements, while users will benefit from additional offers. The two companies' teams will remain unchanged.

 

In the future, Schibsted and Tamedia will each hold 50% stakes in Car4you Schweiz AG and Schibsted Classified Media Switzerland AG. The transactions are subject to approval from the Federal Competition Commission.

Further information:
Martin Frey, VP Northern Europe, Schibsted Classified Media,
Phone +46 70 775 71 63; email [email protected]

 

Christoph Zimmer, Head of corporate Communications, Tamedia
phone +41 44 248 41 35, email [email protected]
 
About car4you.ch
car4you.ch was launched in 1997 and fully acquired by Tamedia in 2011. With approximately 83,000 cars, motorcycles and camper vans car4you.ch is one of the largest Internet sites for new and used motor vehicles in Switzerland.

 

About piazza.ch
piazza.ch was established by Tamedia in the fall of 2005. The site was completely revamped in 2012. Individuals and businesses use piazza.ch to buy and sell used items and services at no charge, quickly and conveniently.

 

About tutti.ch
tutti.ch was launched in Switzerland in 2010 by the Norwegian company Schibsted Media Group. Visitors can post free classifieds in numerous categories, including furniture, apartments, electronics, jobs and cars. The portal is used every month by more than 1 million unique users, generating well over 70 million page views. With Blocket.se, Finn.no, Leboncoin.fr and other brands, Schibsted operates leading generalist classifieds sites in Sweden, Norway, France and a number of other countries worldwide.

 

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Media Release (PDF)