Goldbach Media: marketing contract for the RTL Deutschland portfolio extended

Küsnacht, 20 February 2024 – Over the last few days, the marketing contract between Ad Alliance (RTL Deutschland’s marketing unit) and Goldbach Media has been extended by several years. Goldbach Media’s advertising clients can continue to enjoy a diverse array of suitable environments for advertising products and services.

RTL Deutschland and Goldbach Media launched the innovative Swiss advertising window more than 30 years ago. Since then, the two business partners have ensured a diverse TV programme and appealing advertising environments for Swiss audiences and Swiss advertisers.

Alexander Duphorn, CEO of Goldbach Media, is delighted that this longstanding cooperation will continue: ‘RTL Deutschland has repeatedly proven that it is advancing moving-image formats, raising the bar for audiences and advertisers across the entire German-speaking region.’

Matthias Dang, Chief Commercial, Technology & Data Officer at RTL Deutschland: ‘Because we’ve been working together for such a long time, we see extending our marketing contract with Goldbach Media as a logical step. They are one of the experts on the Swiss market – time and again, they manage to add new value for clients, agencies and broadcasters alike. We look forward to many more exciting years in Switzerland.’