TX Tamedia Exchange: Fifth edition with more than 600 visitors
Zurich, 26 June 2019 – On 25 June the TX Tamedia Exchange took place for the fifth time and saw a new visitor record: This year more than 600 people from all Tamedia affiliates and departments took part in one of the largest digital conferences in Switzerland. More than 40 presentations were given in the subject areas of software engineering, product management, design and marketing. Among others it was shown how start-ups can pursue their marketing objectives with few resources but a lot of creativity. There were insights into the learning dynamics of artificial neural networks, and why everyday work life in joint ventures can sometimes seem like a reality TV show.
The keynote presentation "Turning Barcelona into a Smart City" was held by Francesca Bria, who is Chief Technology and Innovation Officer of the City of Barcelona. Among others she established the EU-supported DECODE project, which helps individuals retain control of their personal data. In her presentation Francesca Bria showcased the technological measures Barcelona initiated to develop solutions for affordable living space, sustainable mobility concepts, the energy transition or healthcare.
During the event the new Tamedia Academy was also announced, which is an internal further education platform where employees can share their knowledge with others. The TX Tamedia Exchange takes place every year and fosters the internal exchange of knowledge in the areas of technology, product management, user experience design, and marketing.
An overview of all presentations held at the TX Tamedia Exchange can be found at tx.tamedia.ch.