Tamedia is considering the sale of Annabelle – Jacqueline Krause-Blouin will take over as Interim Editor-in-Chief

Within the Paid Media division, Tamedia intends to henceforth focus on the core business of publications primarily financed by subscription revenue. Consequently, Tamedia is considering the sale of Annabelle. At the beginning of August, the long-term Deputy Editor-in-Chief Jacqueline Krause-Blouin will take over as Interim Editor-in-Chief of the magazine.

Zurich,  11 July 2019 – Within the scope of the implementation of Tamedia’s future holding-like corporate structure with the four business segments Paid Media, Free Media, Advertising Marketing and Marketplaces, the company is planning to focus on the core businesses of these units. For Paid Media, this means concentrating on the publications that are primarily financed by subscription revenue. In view of this, Tamedia has decided to consider a potential sale of Annabelle, a magazine that is heavily dependent on the advertising market.    

Christoph Tonini, CEO of Tamedia: “The specific challenges of a traditional magazine such as Annabelle differ fundamentally from those of our paid media. For this reason, we want to assess whether its development possibilities would be better with the backing of a dedicated entrepreneur or another publishing company.” Initial discussions are expected to be held in the coming weeks.  

Jacqueline Krause-Blouin taking over as Interim Editor-in-Chief 
As of the beginning of August 2019, Jacqueline Krause-Blouin will assume the position of Interim Editor-in-Chief of Annabelle until the end of the year. She is succeeding Silvia Binggeli who will step down at the end of July, as previously announced.
Jacqueline Krause-Blouin joined Annabelle in early 2015, first as a writer and Lifestyle Editor. In the summer of 2015 she was additionally named Deputy Editor-in-Chief. Some of the earlier positions of the 32-year-old who studied acting included Editor and Managing Editor at SPEX – Magazin für Popkultur, Berliner Morgenpost and Rolling Stone in Berlin. Jacqueline Krause-Blouin will continue to work for the Mamablog at Tages-Anzeiger.

Sven Broder has been appointed Deputy Editor-in-Chief. The 44-year-old studied German and came to Annabelle in 2011 as Editor and Deputy Department Head. In 2013 he took over the department and in May 2019 he was named Interim Deputy Editor-in-Chief. 

The Board of Directors and the Management Board of Tamedia wish Jacqueline Krause-Blouin and Sven Broder every success in their new endeavors.