“Car For You”: Tamedia and AXA have a new joint automobile platform
Searching for the right vehicle can be difficult and time-consuming, and the range is often so wide that people without the relevant expertise quickly reach their limits. This is where “Car For You” comes into its own. The new automobile platform focuses on users without a great deal of vehicle knowledge. With a transparent price check using self-learning algorithms, “Car For You” illustrates how fair the price of a vehicle is in comparison with similar offers, and thereby creates peace of mind for the user that the vehicle in question actually falls into a reasonable price range.
Transparent services and innovative features
Furthermore, “Car For You” offers innovative features such as a 360° external and internal view: “users therefore enjoy a completely new search experience – as though they were viewing the vehicle in person”, explains CEO Ivo Streiff. A free money-back guarantee for selected vehicles rounds off the experience.
The platform is being continuously improved and extended
A basic version of “Car For You” was launched at the end of January. In the last few weeks it has been further developed in the agile start-up mode and new features and services have been added. The objective is to make “Car For You” appealing for garage owners as well as potential buyers, and to establish it as a leading platform on the market in the medium term. “We want to present our users with transparent and fair offers from credible providers, and thereby position ourselves as a trustworthy partner”, says Ivo Streiff. With “Car For You”, vehicle dealers also benefit from conditions that are unique in the market.