Last year, about 30 young people visited the Tamedia editorial offices in Zurich every week for three months and discussed their expectations towards the media in workshops. Now the team behind the "Tages-Anzeiger Youth Lab" is summarising the results.
Thirty teenagers are turning the Tages-Anzeiger upside-down
What are young people interested in? Which media content do they want to see? And which digital platforms do they use? Tamedia wants to learn the answers to these and many more questions directly from teenagers – in the "Tages-Anzeiger Youth Lab".
Homegate employees from different departments entered the summer hackathon with just 48 hours to come up with ideas for something new, which could also lead to a new feature or an improvement of the platform.